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Thought leadership from our CEO

Articles by Ahmed Bawa, CEO, published across the trade press.

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Latest articles

  • The Intermediary2026

    Technology can transform advice, but only if we use it properly

    Adopting tools for their own sake helps nobody — the value is in the process behind them.

    Ahmed Bawa, CEO

    Read more

  • Mortgage Solutions2026

    Advisers need an answer for evolving landlords

    The buy-to-let client of today looks very different to the one of ten years ago.

    Ahmed Bawa, CEO

    Read more

  • Professional Adviser2026

    Younger savers are taking retirement into their own hands

    A generational shift in retirement planning is creating new opportunities for advisers.

    Ahmed Bawa, CEO

    Read more

  • Modern Lender2025

    AI must support, not replace, advisers

    Automation should free advisers to do the human part of advice better.

    Ahmed Bawa, CEO

    Read more

  • Mortgage Soup2025

    The tech question is how, not if, we can use it

    Networks must give advisers technology that fits the way they actually work.

    Ahmed Bawa, CEO

    Read more

  • Financial Reporter2025

    Buying a first home is about more than saving for a deposit

    First-time buyers need planning across protection, budgeting and long-term affordability.

    Ahmed Bawa, CEO

    Read more

  • The Intermediary2025

    Advisers call on chancellor Healey to back business and revisit IHT reforms

    Inheritance tax changes continue to dominate client conversations.

    Ahmed Bawa, CEO

    Read more

  • Professional Adviser2025

    Advisers are just as unique as clients

    A network proposition should flex to the adviser, not the other way round.

    Ahmed Bawa, CEO

    Read more

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